Top 10 Social Media Management Packages 2026

TL;DR: Social media management packages bundle content creation, scheduling, engagement, and strategy into predictable monthly plans—saving you time and delivering consistency. We've reviewed 10 of the best social media management packages available in 2026, from affordable options for small businesses to comprehensive enterprise solutions. Kraken leads our list for businesses wanting quality content and genuine engagement without enterprise-level pricing.

Finding the right social media management package can feel overwhelming. There are hundreds of agencies and freelancers offering everything from basic posting services to full-scale marketing campaigns, and prices range from £99 per month to several thousand.

The challenge isn't just finding a package—it's finding the right one for your business. A package that's too basic leaves you doing most of the work yourself. One that's too comprehensive means you're paying for services you don't need.

We've put together this guide to help you cut through the noise. We've compared 10 social media management packages based on what they actually include, what they cost, and who they're best suited for. Whether you're a local business wanting to maintain a presence or a growing company ready to scale your social strategy, there's an option here for you.

Quick Comparison: Social Media Management Packages at a Glance

1. Kraken — Best Social Media Management Package for Growing Businesses

At Kraken, we've built our social media management packages specifically for businesses that have outgrown DIY social media but aren't ready for enterprise agency pricing. We believe good social media shouldn't cost the earth—and our clients tend to agree.

What Our Social Media Management Packages Include

Our packages are designed to take social media off your plate entirely:

Content Creation: Original graphics, copy, and content tailored to your brand voice. No generic templates. Every post is created specifically for your business and your audience.

Multi-Platform Management: We handle Instagram, Facebook, LinkedIn, X (Twitter), and TikTok. You choose which platforms matter for your business, and we manage them all from one cohesive strategy.

Scheduling and Publishing: Content goes out at optimal times for your audience. We handle the calendar, the posting, and the timing—you just approve and relax.

Community Management: We respond to comments, engage with followers, and keep conversations going. Your audience gets timely responses, and you don't have to check your phone every five minutes.

Monthly Reporting: Clear, jargon-free reports showing what's working. Reach, engagement, growth—we track it all and explain what it means for your business.

Our Pricing

Our social media marketing packages start from £295 per month for essential coverage and scale based on how many platforms you need and how much content you want. We're transparent about pricing because we know hidden costs are frustrating. What you see is what you pay.

Best For

Growing businesses, SMEs, and marketing teams who want professional social media management without the enterprise price tag. If you're spending hours each week on social media and not seeing results—or you're simply too busy to do it properly—our packages give you back that time.

Considerations

We focus on organic social media management. If you need paid advertising, influencer campaigns, or PR, we can point you in the right direction, but it's not our core service. We'd rather do one thing exceptionally well than spread ourselves thin.

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2. 99 Social — Best Budget Social Media Package

99 Social offers social media management starting at £99 per month, making them one of the most affordable options for small businesses wanting basic social presence.

What's Included

Their entry-level package covers posting across two to three platforms with templated content. Higher tiers add more posts, more platforms, and some customisation. They handle scheduling and basic copywriting.

Pricing

Packages range from £99 to £299 per month depending on volume and platforms.

Best For

Very small businesses or sole traders with minimal budgets who need something going out on social media. If you're currently posting nothing, this gets content published.

Considerations

At this price point, you're getting volume over customisation. Content tends to be templated rather than bespoke, and there's limited strategic input. You get what you pay for—which is fine if your expectations match the investment.

3. The Social Shepherd — Best Enterprise Social Media Package

The Social Shepherd has positioned itself as a premium social media agency, working with brands like Uniqlo, easyJet Holidays, and Premier Inn. They offer comprehensive packages covering organic social, paid media, creative production, and influencer marketing.

What's Included

Full-service social media management including strategy development, content creation, community management, paid social advertising, and influencer campaigns. They also offer creative services like video production and design.

Pricing

Custom pricing based on scope. Expect enterprise-level budgets—this isn't a service for small businesses.

Best For

Large brands with significant marketing budgets who want a single agency handling all aspects of their social presence, from organic posting to paid campaigns to influencer partnerships.

Considerations

Premium pricing means this isn't accessible for most small to medium businesses. If your monthly marketing budget is under £5,000, you'll likely need to look elsewhere.

4. Contentoo — Best Content-Focused Social Media Package

Contentoo connects businesses with freelance content creators, offering social media packages built around high-quality written and visual content.

What's Included

Access to vetted freelance writers, designers, and content creators. Packages typically include content strategy, blog posts, social media content, and visual assets. They focus on the content itself rather than full account management.

Pricing

Packages start around €500 per month, scaling based on content volume and complexity.

Best For

Businesses that need a steady stream of high-quality content but have internal resources to handle scheduling and community management. Strong for content marketing strategies where social is one channel among many.

Considerations

You're primarily paying for content creation, not full social media management. You'll need to handle posting, engagement, and strategy yourself—or layer this with another service.

5. Hootsuite Services — Best for Teams Already Using Hootsuite

Hootsuite is primarily a social media management tool, but they also offer professional services packages for businesses wanting managed support alongside their software.

What's Included

Platform setup, training, strategy consulting, and managed services. Their packages focus on helping you get the most from the Hootsuite platform rather than fully taking over your social media.

Pricing

Enterprise pricing. The software itself starts around $99/month, but professional services are quoted separately.

Best For

Larger teams already invested in Hootsuite who want expert guidance and support. If you're committed to the platform and want to maximise its capabilities, their services make sense.

Considerations

You're paying for the tool plus the services. For smaller businesses, this double cost can add up quickly, and you're locked into their ecosystem.

6. Social Chain — Best for Viral Campaign Packages

Social Chain, founded by Steven Bartlett, specialises in creative campaigns designed to generate viral reach and cultural impact. They work with major brands on campaign-based projects rather than ongoing management.

What's Included

Campaign strategy, creative development, content production, and distribution across their network of owned media channels (over 80 million followers across platforms). They focus on moments and movements rather than daily posting.

Pricing

Project-based pricing for campaigns. Expect significant investment for the kind of splash they create.

Best For

Brands launching products, running major campaigns, or wanting to create cultural moments. If you have a big launch and a budget to match, Social Chain delivers reach.

Considerations

This isn't a social media management package in the traditional sense. You won't get daily posting and community management—you'll get campaigns. Between campaigns, you still need someone handling the day-to-day.

7. We Are Social — Best Global Social Media Package

We Are Social describes itself as a socially-led creative agency with over 1,000 team members across offices worldwide. They work with global brands on strategy, creative, and campaigns.

What's Included

Social strategy development, creative campaigns, content production, influencer partnerships, and paid media. They take a "people before platforms" approach, focusing on audience insight and creative storytelling.

Pricing

Custom pricing for enterprise clients. Global reach means global budgets.

Best For

International brands needing consistent social presence across multiple markets with local relevance. If you're operating in several countries and want cohesive strategy with regional execution, they have the scale.

Considerations

Too large for most SMEs. Their minimum engagements will exceed what most growing businesses can justify.

8. Sprout Social Services — Best Data-Driven Social Media Package

Sprout Social is another platform provider that offers professional services alongside their software. Their packages focus on using data to drive social media decisions.

What's Included

Platform access, analytics setup, reporting customisation, strategy consulting, and training. Strong emphasis on measurement and ROI tracking.

Pricing

Enterprise pricing. Software plus services adds up.

Best For

Businesses where demonstrating social media ROI is critical. If you need to prove value to stakeholders with detailed data, Sprout's analytics capabilities are strong.

Considerations

Similar to Hootsuite—you're paying for both tool and services. The data focus is excellent, but smaller businesses may find it overkill for their needs.

9. Buffer Agency Services — Best Social Media Package for Solopreneurs

Buffer started as a scheduling tool and has grown to offer services for agencies and businesses. Their approach focuses on simplicity and affordability.

What's Included

Social media scheduling tools with optional consulting and strategy support. Their agency-focused offerings include multi-brand management and team collaboration features.

Pricing

Software starts at $6/month for basics, with professional plans around $120/month. Agency and consulting services priced separately.

Best For

Solopreneurs, freelancers, and very small teams who want tools to do social media themselves more efficiently. Good starting point before you're ready to outsource entirely.

Considerations

You're doing the work—Buffer provides the tools. If you want someone else handling your social media, this isn't that. It's enablement, not management.

10. OST Marketing — Best B2B Social Media Package

OST Marketing specialises in B2B social media, particularly for technology and professional services companies. Their packages focus on LinkedIn and thought leadership.

What's Included

Social strategy, content creation, LinkedIn optimisation, influencer marketing within B2B contexts, and campaign development. Strong focus on generating leads and building professional credibility.

Pricing

Custom pricing based on scope and requirements.

Best For

B2B companies where social media is about lead generation and thought leadership rather than brand awareness. If LinkedIn is your primary platform and you're selling to other businesses, their specialism matters.

Considerations

The B2B focus means they're not the right fit for consumer-facing brands. Their expertise is narrow by design—which is a strength if you fit their target market.

How to Choose the Right Social Media Management Package

Picking between social media service packages isn't just about price—though budget matters. Here's what to consider:

1. What Do You Actually Need?

Be honest about where you are. If you're posting nothing, a basic package gets you started. If you're posting inconsistently with mediocre results, you need strategy and quality, not just volume. If you're posting regularly but not growing, you might need creative refresh or engagement focus.

2. Which Platforms Matter?

Not every business needs every platform. A local restaurant might need Facebook and Instagram. A B2B consultancy might only need LinkedIn. A youth-focused brand might prioritise TikTok. Choose packages that focus your budget on platforms where your audience actually lives.

3. What's Your Budget—Really?

Cheap packages exist, but they deliver cheap results. Expensive packages exist, but they're often built for enterprises. Be realistic about what you can afford month-on-month, and look for packages that deliver genuine value at your budget level.

4. Do You Want Content or Management?

Some packages focus on creating content for you to post. Others manage everything including posting and engagement. Know which you need. If you have time to post but not create, content-focused packages work. If you want it entirely off your plate, you need full management.

5. What Results Matter to You?

Follower growth? Engagement rates? Website traffic? Lead generation? Different packages optimise for different outcomes. Be clear about what success looks like for your business, and choose accordingly.

What Should Be Included in a Good Social Media Marketing Package?

The best social media management plans share common elements:

Custom Content: Generic, templated posts look like generic, templated posts. Your audience can tell. Packages should include content created specifically for your brand.

Strategic Planning: Posting randomly achieves random results. Good packages include content calendars, theme planning, and alignment with your business goals.

Platform Expertise: Each platform has its own best practices. Instagram isn't LinkedIn. TikTok isn't Facebook. Your package should reflect these differences.

Engagement and Community: Posting is only half the job. Responding to comments, engaging with followers, and building community turns followers into fans.

Clear Reporting: You should know what you're getting for your money. Regular reports with clear metrics help you understand performance and make decisions.

Flexibility: Your business isn't static. Good packages adapt as your needs change, scaling up or down as required.

Social Media Management Package Pricing: What to Expect

Social media management pricing varies wildly, but here's a rough guide:

£50-150/month: Very basic packages. Limited posts, templated content, minimal customisation. Fine for businesses wanting bare-minimum presence.

£200-500/month: Mid-range packages. Better content quality, more posts, some strategic input. Good for SMEs wanting consistent, professional presence.

£500-1,500/month: Premium packages. Custom content, full management, strategic planning, detailed reporting. Appropriate for businesses serious about social media growth.

£1,500+/month: Enterprise packages. Multi-platform management, creative campaigns, influencer integration, paid media. For larger businesses with significant marketing investment.

Most growing businesses find the sweet spot between £300-600/month—enough to get quality without overspending on features they don't need.

FAQs About Social Media Management Packages

How much should I pay for social media management?

Budget between £300-600 per month for quality social media management as a small to medium business. Below £200/month, you're typically getting volume over quality. Above £1,000/month, you're paying for enterprise-level services most SMEs don't need.

What's included in a typical social media marketing bundle?

Standard social media content packages include content creation, scheduling, posting, basic community management, and monthly reporting. More comprehensive packages add strategy development, paid advertising management, influencer outreach, and detailed analytics.

How many posts per week should my package include?

Most businesses need 3-5 posts per week per platform to maintain presence without overwhelming followers. Quality matters more than quantity—better to post three excellent pieces of content than seven mediocre ones.

Can I manage social media myself with just a scheduling tool?

Yes, if you have the time and skills. Tools like Buffer or Hootsuite make scheduling easier. But creating quality content, writing compelling copy, and engaging consistently takes 10-15 hours per week minimum. Most business owners find that time is better spent elsewhere.

How long before I see results from social media management?

Expect 3-6 months before meaningful results. Social media is cumulative—consistent quality posting builds over time. Accounts that have been neglected take longer to revive than those maintaining steady presence.

Should I choose a specialist or generalist agency?

Depends on your business. B2B companies often benefit from agencies specialising in LinkedIn and professional content. Consumer brands may want agencies with creative, visual strengths. Generalist agencies work well for businesses needing balanced presence across multiple platforms.

Ready to Take Social Media Off Your Plate?

If you're tired of inconsistent posting, underwhelming results, or spending hours on social media when you should be running your business, it might be time for a social media management package that actually delivers.

At Kraken, we offer straightforward social media marketing plans designed for growing businesses. No enterprise pricing. No hidden fees. Just quality content, consistent posting, and genuine engagement that builds your brand.

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